Octopus Energy stands apart from traditional suppliers by offering a range of innovative tariffs designed around how people actually use energy. While the Big Six typically offer just fixed or variable rates, Octopus gives you seven distinct tariff options — each targeting a specific use case. With the Ofgem price cap at £1,641/year for a typical household and baseline rates of approximately 27p/kWh for electricity and 6p/kWh for gas, many of these smart tariffs can significantly undercut standard pricing.
Below you'll find a complete comparison of every tariff, followed by a decision guide to help you pick the best one for your situation. Whichever you choose, you can switch in about 5 minutes and get £50 free credit with our referral link.
All Tariffs at a Glance
| Tariff | Type | Best For | Key Feature | Smart Meter? |
|---|---|---|---|---|
| Flexible Octopus | Variable | Most households | Standard variable rate, no lock-in | No |
| Agile Octopus | Smart | Flexible usage, tech-savvy | Half-hourly pricing, can go negative | Yes |
| Octopus Tracker | Smart | Price watchers, flexible users | Daily wholesale price, price caps | Yes |
| Intelligent Octopus Go | Smart | EV owners | Off-peak EV charging, save 68% | Yes |
| Cosy Octopus | Smart | Heat pump owners | Save £219/year vs gas boiler | Yes |
| Octopus Flux | Smart | Solar + battery owners | Import/export optimisation | Yes |
| Outgoing Octopus | Export | Solar panel owners | Flat 12p/kWh export rate | Yes |
Explore Each Tariff
Which Tariff Is Right for You?
Not sure which tariff to pick? Walk through these questions to find your best match. Remember, you can always switch between Octopus tariffs for free once you're a customer.
Do you own an electric vehicle?
→ Intelligent Octopus Go
Charges your EV overnight at ultra-low rates, saving 68% versus standard pricing. Off-peak window runs 00:30–05:30 every night.
Do you have solar panels or a battery?
→ Octopus Flux
Optimises when you import and export electricity. Top 12% of users earn £314+ per year. Export rate significantly beats the SEG rate of 4.1p/kWh.
Do you have a heat pump?
→ Cosy Octopus
Purpose-built for heat pump households. Average savings of £219/year compared to a gas boiler, with app-controlled scheduling.
Are you tech-savvy and flexible with usage?
→ Agile Octopus
Half-hourly pricing means you can shift usage to the cheapest periods. Prices can even go negative — you get paid to use electricity.
Want wholesale prices without the complexity?
→ Octopus Tracker
One price per day that follows the wholesale market, with built-in caps at 100p/kWh electricity and 30p/kWh gas for protection.
Just want a fair, simple deal?
→ Flexible Octopus
The standard variable tariff with no lock-in. Approximately 27p/kWh electricity and 6p/kWh gas. Switch away any time with no exit fees.
Whichever tariff suits your household, you'll get £50 free credit when you switch using our referral link. Read our full Octopus Energy review for a deeper dive into the customer experience, or check our FAQ section for answers to common questions.
Switch & Get £50 Free Credit